Scaling Human Flourishing
Measuring the value, to make sure: It works. It lasts. It spreads.
Newquay Hypnotherapy | Social Value Report 2026
Positive interventions. Remarkable results.
For more than a decade, we’ve helped people become calmer, happier, more confident and better able to enjoy their lives. We’ve also been measuring the results. Our analysis of ten years of solution-focused hypnotherapy outcomes provides encouraging evidence that meaningful improvements in psychological wellbeing are achievable.
It works. It lasts. It spreads.
Our impact in numbers
602 clients with comparable before-and-after wellbeing scores
86.4% of clients experienced measurable improvements
+1.9 points average improvement on our ten-point wellbeing scale
+2.05 points average improvement in happiness
Our measurements cover seven aspects of wellbeing, including confidence, happiness, positive thinking, relationships, activity, achievement and personal strengths.
These are observational results from our practice, rather than a controlled clinical trial.
What is feeling better worth?
Improved wellbeing has real value. Using the UK Government’s WELLBY approach as a guide, we’ve developed an initial estimate of the social value generated through our one-to-one hypnotherapy.
£3 million in potential wellbeing-equivalent social value.
Our preliminary model suggests approximately £9 of potential social value for every £1 spent on therapy.
These estimates assume that improvements last for six months, with 75% of the measured change attributable to therapy.
They are illustrative rather than independently verified. In particular, our happiness measure is not identical to the life-satisfaction measure used in the WELLBY framework.
We’re conducting further research to establish how long improvements last and strengthen our estimates.
The ripple effect
When one person feels better, other people may benefit too. A calmer parent can be more present with their children. A more confident manager can create a more supportive workplace. Someone who sleeps better may have more energy for their relationships, work and community.
We believe these ripple effects could represent an important additional source of social value. Our next phase of research will explore how improvements in individual wellbeing influence the people around us.
Our mission: Scaling Human Flourishing
We believe everyone deserves the opportunity to discover how much better their mind can work.
We’re building on our experience in hypnotherapy to develop accessible tools, programmes and approaches that help more people flourish.
Our ambition is simple:
Help people feel better. Demonstrate the difference. Make those benefits available to many more people.
Because improving one life may improve many others.
Research note: Based on historical client outcome records analysed in October 2026. Social-value estimates use provisional assumptions about duration, attribution and valuation. They should not be interpreted as verified financial returns or formal SROI findings.
Adam Pearson
Solution-Focused Hypnotherapist
October 2026